Would you like to win a few of Ashley’s wonderful makeup products? Then head over to Illuminate by Ashley Tisdale on Instagram to win a few products! You can win the Night Goddess Palette, Goddess Palette and the Tokyo, London and Miami matte liquid lipsticks. How to enter:
Surprise! Ashley brought Tizzie Tuesday back. She shared a behind the scenes video of herself during an Illuminate by Ashley photoshoot. Enjoy!
Hi guys! Hope you’ve enjoyed this exclusive, behind the scenes look at an Illuminate Cosmetics photoshoot! If you’d like to see more videos about the making of a cosmetics line, drop me a line in the comments below.
The actress and influencer has bought Illuminate by Ashley Tisdale from BH Cosmetics and is planning a re-brand.
Ashley Tisdale is getting down to business.
The actress and influencer has acquired her makeup line from BH Cosmetics. The line, called Illuminate by Ashley Tisdale, will operate as a stand-alone lifestyle business going forward, and is about to undergo a re-brand, Tisdale said. Terms of the deal were not disclosed, but Tisdale said she bought the line just before BH Cosmetics got an investment from MidOcean Partners.
“The reason why it was better for us to separate is because as I was looking through my customers, and I have a really one-on-one relationship with my Illuminate customer, I started to realize my customer is very different than the BH customer,” Tisdale said. BH shoppers tend to be more into the heavy makeup favored by the YouTube community, while Tisdale says her shoppers are more “everyday girls.”
“It’s just like how I wear my makeup,” Tisdale said. “I like to wear makeup, but I’m not layering on tons of makeup on my skin.”
Tisdale is leading the charge for Illuminate, with Carrie Barber (who has worked for Sephora and Glossier) as creative director, she said. Initially, Illuminate will operate as a direct-to-consumer player, according to Tisdale, but eventually could branch into pop-up shops and retail. The plan is to launch three products every three months, she said.
“When I started to look into the market of makeup and who the brands are servicing, it just felt like there wasn’t really a company servicing to the everyday girl,” Tisdale said. “I think makeup is supposed to illuminate your natural features, so I really wanted to bring it back to that, but I also had an idea for my company to be more of a lifestyle brand, so there’s a lot more than just makeup that we’re going to be doing.”
Right now, the team is working to develop Illuminate’s aesthetic, re-brand and develop products that are expected to launch in November. Asked about where the brand might go behind makeup, Tisdale said she’d develop “everything that my audience knows and wants from me — so skin care is a big one, and also, hair care.”
The re-brand isn’t finalized yet, but simplicity will be at the core, Tisdale said. “As someone who buys makeup, there are so many makeup brands out there and it overwhelms you with so many different colors,” Tisdale said. “I’d just gotten a contour palette and I didn’t even know it was double-sided.…What I’m trying to do is make it more simple.”
“It’s also beauty for fun,” Tisdale added. “We’re in a place that we’re taking it very seriously because it is an art — and that is so true — but at the same time, there are a bunch of girls that really just love to have fun with color and makeup and don’t take themselves too seriously.”
Prices will remain in “affordable” territory, Tisdale said. “High-quality, luxury makeup, but affordable — we’re not trying to reinvent that,” she noted. Tisdale is also hoping the line will reach a demographic beyond just her core fan base. “The makeup has only been sold literally on my face — all the images we’ve done are just makeup on me,” Tisdale said. “One of the first things we’re doing is a photo shoot on all different skin tones.”
Ashley has a little early Christmas gift for all of us: 3 new Illuminate by Ashley Tisdale liquid lipsticks colors with us! Tokyo, NYC and Paris were added to the liquid lipstick family. Each costs $6.99 and you can purchase them (as well as the “old” ones) on illuminatecosmetics.com!
Drench your lips in chic, luxurious color with Illuminate by Ashley Tisdale Liquid Lipstick – rich, highly pigmented, full-coverage lip colors that glide on wet and set leaving a soft matte finish. Unlike many mattes, this smooch-proof formula has a comfortable, cushiony consistency that never feels dry or sinks into lip lines. The high-impact, on-trend shades – named for sophisticated international cities – range from subtle nude to statement-making scarlet. Bet you can’t stop at just one!
Illuminate by Ashley Tisdale Liquid Lipstick ‘Tokyo‘
Illuminate by Ashley Tisdale Liquid Lipstick ‘NYC‘
Illuminate by Ashley Tisdale Liquid Lipstick ‘Paris‘
Today Ashley dropped the Illuminate by Ashley Matte Liquid Lipsticks on illuminatecosmetics.com! You can own Miami, London or Milan by purchasing the three lipsticks for $6.99 only. Earlier today Ashley had a Facebook live session, where she replied to people’s questions. Watch the video below or on her Facebook page.
I'm doing a little Q&A in celebration of my new Illuminate Cosmetics matte liquid lipsticks!! Shop here: www.illuminatecosmetics.com/shop/illuminate-by-ashley-tisdale-liquid-lipstick
Opublikowany przez Ashley Tisdale na 29 września 2017
Ashley was seen looking classy heading to Training Mate gym in Studio City last night (September 27th). Wanna hit the gym without looking like a bag of potatoes? Wear a bomber jacket like Ashley did. Also Ashley shared the price of her Illuminate Cosmetics Matte liquid lipsticks, which come out on Friday (September 29th). They’ll be available for $6.99 only!
The day has come and Ashley Tisdale as revealed the colors for her Illuminate Cosmetics matte lipsticks — and yes, they. are. gorgeous!
The actress/producer behind the cosmetics collection first teased about the new product earlier this summer, and since then, has only shown fans the colors in black and white mode.
But today it all changed, when she revealed the colors, as well as the names: Milan, Miami, and London — all cities (although, we’re definitely thinking London is after London Tipton).
“I created them over a year ago, so I just can’t wait for everyone to use them,” Ashley told fans in a video Q&A.
All three matte lipsticks will be out on September 29th — THIS FRIDAY!
Source: Just Jared Jr.
After working out in Studio City (see last post) Ashley was seen out and about in Beverly Hills last night (September 19th). According to her Instagram Stories posts she headed to Backyard Bowls for lunch. Besides the new candids I’m glad to share new photos of the Rylan Perry AND Illuminate by Ashley Tisdale photoshoot with you. Enjoy!
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